How to Get Customers on Slow Days
- The Treue Team
- Aug 31, 2025
- 3 min read
Updated: Oct 9, 2025
The 'Quiet Tuesday' Problem: How to Get Customers on Slow Days with Subscriptions
It’s 2 PM on a Tuesday and your cafe is empty. A quiet salon. A silent shop floor.
The rent, the power, and your staff's wages cost the same as they do on a bustling Saturday, but the revenue simply isn't there. This isn't a sign of a bad business, it's a sign of a broken business model.
What if you could change that? What if you could make that quiet Tuesday profitable before you even unlocked the door?
Hope is Not a Business Strategy
For too long, local businesses have run on a strategy of hope, hoping for foot traffic, hoping for good weather, hoping the regulars show up. This reactive approach is the source of the financial rollercoaster that burns out even the most passionate owners.
The key to stability is to stop being reactive and start being proactive. It's time to move from chasing one-off sales to building a reliable, recurring foundation.
Find Your "Subscription-Ready" Offer
Look at your business. What do your best customers already want from you on a regular basis? That is your subscription-ready offer. The goal isn't to invent something new, it's to formalise a habit that already exists.
Here are some simple, real-world examples:
For a Café: A weekly "Bottomless Coffee" pass or a daily "Flat White Subscription."
For a Salon: A monthly "Maintenance Trim" or "Express Blow Wave" membership.
For a Bakery: A guaranteed "Weekend Sourdough" subscription so regulars never miss out.
The 'Quiet Tuesday' Formula: Let's Do the Math
This is where the transformation happens. You don't need hundreds of subscribers to make a huge difference.
Imagine you have just 20 regulars on a simple $15/week coffee subscription.
20 Members x $15/week = $300 in predictable, top-line revenue.
That's $300 in guaranteed sales locked in for the week, every single Monday morning. Before you've even served a single coffee.
For many businesses, that $300 covers the baseline costs of their slowest day. It transforms your "Quiet Tuesday" from a liability into a predictable, break-even asset. Anything you make on top of that is pure profit. That is the power of a recurring revenue foundation.
Beyond the Balance Sheet: The Membership Mindset
This strategy does more than just stabilise your cash flow. It fundamentally changes your relationship with your best customers.
You're no longer just a business they visit, you're a club they belong to. They're not just a transaction, they're a member. They get convenience, consistent value, and a feeling of being a true insider. You get the financial stability and peace of mind you need to not just survive, but to creatively thrive.
This Used to Be Hard. We Made It Simple.
For years, this kind of subscription model felt too complicated and expensive for a small business to implement. That's exactly why we built Treue.
Our platform is the simple engine that lets you launch a subscription program in minutes, manage your members, and build the predictable revenue you need to eliminate the "Quiet Tuesday" problem for good.
We handle the tech, so you can handle what you do best: serving your customers.
Become a Treue Foundation Partner
Treue is launching soon. We're looking for the first 50 local businesses in New Zealand to join us as foundation partners. If you're asking yourself how to get customers on slow days? Join our waitlist to be among the first to build a more resilient, predictable future.
The 'Quiet Tuesday' Problem: How to Get Customers on Slow Days with Subscriptions
By The Treue Team
