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The Treue blog for Small Business Owners
Actionable insights for founders. Explore articles on customer loyalty programs, subscription models, and recurring revenue to help you grow your small business.
Future-Proof


How to Measure Customer Retention in Your Cafe (No Spreadsheets)
Stop guessing. Learn how to measure customer retention metrics like visit frequency and churn rate automatically. The essential guide for NZ hospitality.

The Treue Team
Nov 233 min read


How to Increase Customer Retention with Subscriptions
Want to increase customer retention? Discover why subscriptions are 3x more effective than loyalty points.

The Treue Team
Nov 203 min read


How to Increase Customer Retention?
Learn how to increase customer retention with 5 proven customer retention strategies for NZ businesses. Stop churn and get repeat customers today.

The Treue Team
Oct 264 min read


3 Low-Cost Marketing Wins for NZ Service Businesses
Need low cost marketing ideas for your small business in NZ? This guide shares 3 powerful wins, including free marketing ideas, to get more customers now.

The Treue Team
Oct 184 min read


The Future-Proof My Business Blueprint
The Future-Proof My Business Blueprint: 3 Ways to Build a More Resilient Local Business The world feels more uncertain than ever. For...

The Treue Team
Sep 92 min read


It's Time to Fix the Broken Hospitality Model.
Discover how to fix the broken hospitality model and secure predictable revenue. Learn strategies to fix the broken hospitality model today.

The Treue Team
Sep 52 min read


How to Get Customers on Slow Days
Struggling with quiet weekdays? This guide shows NZ businesses how to get customers on slow days using a simple subscription model to build predictable revenue.

The Treue Team
Aug 313 min read


Is Your Loyalty Program a Leaky Bucket?
Is your Loyalty Program a leaky bucket? Discover why loyalty cards and punch cards might be costing you customers and how to fix it.

The Treue Team
Aug 173 min read


Your Product Is No Longer Enough. Here's What Is.
Having a great product and fair prices is the bare minimum in today's market. You're losing customers not because your service is bad, but because the connection is weak. This is the Experience Economy, and the rules have changed. Discover how to use strategic, personal follow-up as your new unfair advantage to turn one-time buyers into fiercely loyal fans who drive your growth.

The Treue Team
Aug 143 min read


Why Corporate Loyalty Apps Fail and You Won't.
Corporate loyalty apps return an 'Error 404: Relationship Not Found.' Learn why their factory model fails & how your NZ business can win by handcrafting relationships.

The Treue Team
Aug 83 min read


The Acquisition Trap
Stop filling a leaky bucket with one-time sales. Discover why building a 'Loyalty Flywheel' through customer retention is the key to predictable growth for your NZ business.

The Treue Team
Jul 303 min read
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