Turn Bar Crowds Into Recurring Revenue With Loyalty & Subscriptions
Drive higher annual revenue with loyalty and unlock 5-7× greater lifetime value with recurring subscriptions for your bar. All managed from your web browser, mobile phone or tablet.
Start for free today.
See How Treue Works
Bar Subscriptions
Launch a "Bar Membership" to Guarantee Income
Create your own exclusive clubs and offer a monthly subscription that includes a tasting paddle, first access to new brews, or members-only event nights. Recurring revenue models generate 5–7× higher lifetime revenue vs. one-time purchases. This secures predictable, upfront revenue and fills your bar on quiet nights.
Bar Loyalty
Create a Loyalty Program That Drives Loyalty
Move beyond the basic "buy 10, get one free" card. Create a system that truly rewards your best customers. Loyalty program members spend, on average, 12–18% more annually than non-members. Offer points for trying new beers, bringing friends, or visiting during off-peak hours, turning casual drinkers into dedicated regulars.
Bar Insights
Know Your Regulars with Smart Insights
Nearly 80% of customers are more likely to repurchase from businesses that deliver personalised experiences. Build a database of your members, tracking notes, visit frequency, and total spend. Use these insights to identify your VIPs and provide the kind of personalised recognition, like knowing their usual order, that builds powerful customer retention and makes them feel like part of the family.
Bar Marketing
Fill Your Bar with Automated Marketing
Drive foot traffic when you need it most. Identify members who haven't dropped in for a while and send them a compelling offer like, "Your first pint is on us this Wednesday!", directly tackling the slow mid-week slump. Improving customer retention rates by just 5% can boost profits by 25% to 95%.
End the Guesswork. Build a System.
The Treue 6-Step Growth Cycle 🚀
Step 1.
Activate Platform
Complete simple setup and connect your business information. Signing up only takes a few minutes.
Step 3.
Customer Activation
Sign-up regulars and anonymous walk-ins with a simple QR code scan. They are signed up before their coffee is ready.
Step 5.
Secure Predictable Revenue
Watch your guaranteed income grow and see your regulars return more often, managed effortlessly.
Step 2.
Design & Launch Offer
Design your loyalty, membership, or subscription offer in minutes with our guided, easy setup.
Step 4.
Analyse Your Business
Gain insights into top spenders, visit frequency, and identify customers at risk of leaving.
Step 6.
Innovate & Scale
Use your performance data to optimise existing offers and launch new, higher-converting programs.
Manage Your Loyalty & Subscriptions, Anywhere.
Treue is the platform designed for busy hospitality owners and bar operators. Our software works seamlessly across desktop, tablet & mobile (iOS/Android), giving any small business the power to build recurring revenue and customer loyalty wherever you are.
Choose Your Plan & Start A Trial
We have a simple plan for every stage of your business. You can start your 30-day risk-free trial today. Begin with loyalty, then add subscriptions when you're ready to grow.
Start your 30-day trial risk-free. You can cancel easily in your settings dashboard at any time.
Stop hoping for foot traffic. Start owning your income.
Deep Dive: Resources For Bars
Your Bar & Brewery Questions, Answered
Your questions about our bar loyalty program and brewery membership software, answered.
How does a membership program actually fill my bar on a Tuesday?
It gives people a reason to choose you over the competition. A members-only "Tasting Tuesday" or "First Pour" event for a new brew creates an exclusive experience that turns a quiet night into a destination, all powered by guaranteed, pre-paid attendance from your members.
What kind of memberships work for a bar?
Think exclusivity. The Brewer's Guild: Launch a monthly subscription for craft beer lovers that includes exclusive merchandise and first access to new taps. Or the VIP Tier: Create a top-level membership that offers a permanent discount on all drinks and food, turning your best customers into your most loyal advocates.
How do I get my busy bar staff to manage this?
We designed Treue for speed and simplicity. When a member orders, your staff can find them in the system in seconds on any tablet or web browser. Applying perks or logging a visit takes just a couple of taps, so it won't slow down your service during a busy rush.