Turn Casual Diners Into Recurring Revenue With Loyalty & Subscriptions
Drive higher annual revenue with loyalty and unlock 5-7× greater lifetime value with recurring subscriptions for your hospitality business. All managed from your web browser, mobile phone or tablet.
Start for free today.
See How Treue Works
Hospitality Subscriptions
Launch a "Lunch Club" to Guarantee Sales
Create pre-paid lunch clubs or weekly meal deals. Recurring revenue models generate 5–7× higher lifetime revenue vs. one-time purchases. Secure guaranteed, upfront revenue so you can better predict inventory and cash flow, rewarding your regulars with the convenience and value they love.
Hospitality Loyalty
Create a Loyalty Program That Rewards Frequency
Go beyond a flimsy paper card with a digital system that makes it easy to reward every visit, encouraging those one-off customers to become profitable regulars. Loyalty program members spend, on average, 12–18% more annually than non-members.
Hospitality Insights
Build a Direct Line to Your Customers
Nearly 80% of customers are more likely to repurchase from businesses that deliver personalised experiences. Build a database of your loyal customers, allowing you to see who your regulars are and what they love. For local hospo, this is your golden asset, a list of fans you can contact directly, bypassing the unreliable social media algorithms and fostering powerful customer retention.
Hospitality Marketing
Drive Foot Traffic with On-Demand Marketing
Instantly broadcast your daily special to win the lunchtime rush or notify your regulars about a last-minute happy hour. For mobile businesses like food trucks, you can send a push notification to all your members the moment you park, turning a hopeful day into a guaranteed success. Improving customer retention rates by just 5% can boost profits by 25% to 95%.
End the Guesswork. Build a System.
The Treue 6-Step Growth Cycle 🚀
Step 1.
Activate Platform
Complete simple setup and connect your business information. Signing up only takes a few minutes.
Step 3.
Customer Activation
Sign-up regulars and anonymous walk-ins with a simple QR code scan. They are signed up before their coffee is ready.
Step 5.
Secure Predictable Revenue
Watch your guaranteed income grow and see your regulars return more often, managed effortlessly.
Step 2.
Design & Launch Offer
Design your loyalty, membership, or subscription offer in minutes with our guided, easy setup.
Step 4.
Analyse Your Business
Gain insights into top spenders, visit frequency, and identify customers at risk of leaving.
Step 6.
Innovate & Scale
Use your performance data to optimise existing offers and launch new, higher-converting programs.
Manage Your Loyalty & Subscriptions, Anywhere.
Treue is the platform designed for busy cafe owners and hospitality businesses. Our software works seamlessly across desktop, tablet & mobile (iOS/Android), giving any small business the power to build recurring revenue and customer loyalty wherever you are.
Choose Your Plan & Start A Trial
We have a simple plan for every stage of your business. You can start your 30-day risk-free trial today. Begin with loyalty, then add subscriptions when you're ready to grow.
Start your 30-day trial risk-free. You can cancel easily in your settings dashboard at any time.
Stop Hoping for Foot Traffic. Start Building a Loyal Community.
Deep Dive: Resources For Hospitality Businesses
Your Hospitality Questions, Answered
Your questions about our hospitality loyalty program and marketing tools, answered.
What kind of rewards work best for a casual eatery?
High-frequency, simple rewards are the most effective. Think "Your 6th coffee is free," "Get a free side of fries with your 5th burger," or a simple points system where every dollar spent earns points towards a discount. The goal is to reward frequency and make customers feel valued for making you their regular spot.
How can I sign people up during a crazy-busy lunch rush?
Simplicity is key. You don't need to do anything except display a QR code. Customers can scan it and sign themselves up while they wait for their food. A simple "Join our rewards club for a free drink" offer is a powerful incentive that doesn't slow down your service.
How can Treue help me communicate with my customers?
Treue gives you a direct marketing channel to your most loyal customers, which is far more reliable than social media. For eateries, you can instantly broadcast your daily special to win the lunch rush. For mobile businesses like food trucks, you can notify your entire member base of your location the moment you park, turning a hopeful day into a guaranteed success.