Turn First-Time Diners Into Loyal Regulars With Loyalty & Subscriptions
Drive higher annual revenue with loyalty and unlock 5-7× greater lifetime value with recurring subscriptions for your restaurant. All managed from your web browser, mobile phone or tablet.
Start for free today.
See How Treue Works
Restaurant Subscriptions
Launch a VIP Dining Club to Secure Predictable Revenue
Create exclusive dining clubs or pre-paid meal packages. Recurring revenue models generate 5–7× higher lifetime revenue vs. one-time purchases. Secure guaranteed income at the start of each month, giving you the cash flow to invest in your business and turning your quietest nights into a predictable asset.
Restaurant Loyalty
Build a Loyalty Program That Rewards Real Value
Go beyond the simple punch card to reward your guests based on their spend and visits. Loyalty program members spend, on average, 12–18% more annually than non-members. Incentivise them to try that premium bottle of wine or add a dessert, increasing their average check value and your profit margins.
Restaurant Insights
Turn Data into Diners with Smart Insights
Nearly 80% of customers are more likely to repurchase from businesses that deliver personalised experiences. Stop treating your regulars like strangers. Build a powerful database of your members, tracking visit history and spend. Use these insights to identify your top guests and create the unforgettable, personalised experiences that boost customer retention and transform one-off diners into a reliable source of recurring revenue.
Restaurant Marketing
Drive Bookings with Automated Marketing
Identify members who haven't booked in a while and send them a compelling reason to return, like an exclusive "Tuesday Tasting Menu" offer, driving traffic on the nights you need it most. Improving customer retention rates by just 5% can boost profits by 25% to 95%.
End the Guesswork. Build a System.
The Treue 6-Step Growth Cycle 🚀
Step 1.
Activate Platform
Complete simple setup and connect your business information. Signing up only takes a few minutes.
Step 3.
Customer Activation
Sign-up regulars and anonymous walk-ins with a simple QR code scan. They are signed up before their coffee is ready.
Step 5.
Secure Predictable Revenue
Watch your guaranteed income grow and see your regulars return more often, managed effortlessly.
Step 2.
Design & Launch Offer
Design your loyalty, membership, or subscription offer in minutes with our guided, easy setup.
Step 4.
Analyse Your Business
Gain insights into top spenders, visit frequency, and identify customers at risk of leaving.
Step 6.
Innovate & Scale
Use your performance data to optimise existing offers and launch new, higher-converting programs.
Manage Your Loyalty & Subscriptions, Anywhere.
Treue is the platform designed for busy bar owners and restaurant operators. Our software works seamlessly across desktop, tablet & mobile (iOS/Android), giving any small business the power to build recurring revenue and customer loyalty wherever you are.
Choose Your Plan & Start A Trial
We have a simple plan for every stage of your business. You can start your 30-day risk-free trial today. Begin with loyalty, then add subscriptions when you're ready to grow.
Start your 30-day trial risk-free. You can cancel easily in your settings dashboard at any time.
Stop Gambling on Walk-Ins. Start Building a Resilient Restaurant.
Deep Dive: Resources For Restaurants
Your Restaurant Questions, Answered
Your questions about our restaurant loyalty app and creating a VIP dining club, answered.
How can a loyalty program fill my restaurant on a Tuesday?
By allowing you to communicate directly with your most loyal customers. You can use the app to send out a targeted, last-minute offer exclusively to members (e.g., "2-for-1 mains tonight only!") to drive traffic on a traditionally slow night.
What kind of memberships work for a restaurant?
Think beyond discounts. You could offer a monthly "Wine Club" with a curated bottle and tasting notes, a "Chef's Table" subscription for a fixed-price meal each month, or a VIP membership that offers priority booking and a complimentary glass of prosecco on arrival.
How does this work with my existing booking system?
Treue is designed to complement, not replace, your existing booking system. It operates as a separate loyalty and membership layer. When a member makes a booking through your current system, your host can easily look up their name in the Treue tablet app upon arrival to see their membership status, perks, and visit history. This allows you to provide that VIP recognition without changing your core booking process.
How does Treue drive repeat sales beyond just a discount?
Treue drives repeat sales by turning dining into a relationship. A membership program creates a powerful habit and gives your best customers a reason to choose you first. Our platform also lets you identify regulars who haven't visited recently and automatically send them a personalized 'We miss you' offer, directly encouraging another booking. It’s about building a community that feels valued, which is the most powerful driver of repeat business.