Turn Cafe Regulars Into Predictable Cash Flow With Loyalty & Subscriptions
Drive higher annual revenue with loyalty and unlock 5-7× greater lifetime value with recurring subscriptions for your coffee shop. All managed from your web browser, mobile phone or tablet.
Start for free today.
See How Treue Works
Cafe & Coffee Shop Subscriptions
Launch a "Coffee Club" to Guarantee Your Income
Whether you’re a cafe in Auckland or a coffee shop in Brooklyn, the cafe subscription model is your simplest revenue engine. Recurring revenue models generate 5–7× higher lifetime revenue vs. one-time purchases. By letting regulars pre-pay for their weekly coffee fix, you immediately lock in stable income. It’s the easiest way to turn your quietest hours into a predictable, weatherproof asset.
Cafe & Coffee Shop Loyalty
Build Real Loyalty to Drive Customer Retention
Ditch the paper and create a custom cafe loyalty system that drives true customer retention. Loyalty program members on average spend 12–18% more annually than non-members. Whether you’re serving Flat Whites in Sydney or Espressos in London, track visits, reward spend, and give your customers a reason to choose you over the cafe down the road, every single time.
Cafe & Coffee Shop Insights
Know Your Regulars with a Smart Customer Database
Nearly 80% of customers are more likely to repurchase from businesses that deliver personalised experiences. Stop guessing who your best customers are and build a simple, powerful database of your members. See visit history, track spending habits, and identify your most valuable regulars at a glance, giving you the insights you need to grow your cafe.
Cafe & Coffee Shop Marketing
Bring Customers Back with Direct Marketing
Identify regulars who haven't visited in a while and automatically send them a "We miss you" offer through the app, bringing them back to the counter without you lifting a finger. Improving your customer retention rates by just 5% can boost profits by 25% to 95%.
End the Guesswork. Build a System.
The Treue 6-Step Growth Cycle 🚀
Step 1.
Activate Platform
Complete simple setup and connect your business information. Signing up only takes a few minutes.
Step 3.
Customer Activation
Sign-up regulars and anonymous walk-ins with a simple QR code scan. They are signed up before their coffee is ready.
Step 5.
Secure Predictable Revenue
Watch your guaranteed income grow and see your regulars return more often, managed effortlessly.
Step 2.
Design & Launch Offer
Design your loyalty, membership, or subscription offer in minutes with our guided, easy setup.
Step 4.
Analyse Your Business
Gain insights into top spenders, visit frequency, and identify customers at risk of leaving.
Step 6.
Innovate & Scale
Use your performance data to optimise existing offers and launch new, higher-converting programs.
Manage Your Loyalty & Subscriptions, Anywhere.
Treue is the platform designed for busy restaurant owners and cafe operators across NZ, AU, the USA, Canada and the UK alike. Our apps work seamlessly across browser, tablet & mobile (iOS/Android), giving any small business the power to build recurring revenue and customer loyalty wherever you are.
Choose Your Plan & Start For Free
We have a simple plan for every stage of your business growth. Whether you’re launching in London, New York, Sydney, or Auckland, you can start your 30-day risk-free trial today. Begin with digital loyalty, then add subscriptions when you’re ready to scale your recurring revenue.
Start your 30-day trial risk-free. You can cancel easily in your settings dashboard at any time.
Stop hoping for foot traffic. Start owning your income.
Deep Dive: Resources For Cafes
Your Cafe Questions, Answered
Your questions on launching a cafe loyalty program, creating a cafe subscription, and driving customer retention.
How do I launch a cafe loyalty program?
Our no-code platform lets you launch a cafe loyalty program in minutes. Simply decide on your rewards, like based on points earned or number of visits for free coffees or a full coffee club subscription, and use our guided setup to build your program. You can start signing up customers the same day. For a guide on creating the perfect rewards program for your cafe, visit our blog for cafes here.
How do I convince customers to sign up for a coffee subscription?
Make the value irresistible. A subscription should offer a better price than paying daily. A simple sign at your till showing the savings (e.g., "Coffee Club Members Save $5 a Week!") is a powerful motivator for your most loyal customers.
How do I use Treue to set up a subscription model for my cafe?
Setting up your subscription model for a cafe is simple with our no-code platform. First, decide on your offer, like a weekly coffee pass or a monthly membership. Then, use our guided setup to create your membership program in just a few minutes. We handle all the secure recurring payments for you through our Stripe-connected app.
Can I create a digital punch card system with Treue?
Treue is designed to be more powerful than a simple digital punch card system. While punch cards just track visits, our loyalty app allows you to create a much more dynamic rewards program for your small business. You can reward customers based on points and visits. This gives you far more flexibility to build real customer loyalty and incentivise sales.