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The Treue blog for Small Business Owners
Actionable insights for founders. Explore articles on customer loyalty programs, subscription models, and recurring revenue to help you grow your small business.
Loyalty App
Discover how a loyalty app can help small businesses build stronger customer relationships, increase repeat visits, and boost sales, from cafés to salons across NZ.


The 2026 Playbook - Mastering Restaurant Loyalty
Don't rely on being the "new hot spot." Discover the restaurant loyalty program benefits that matter in 2026. From points vs tiered models to the real ROI of retention.

The Treue Team
3 days ago3 min read


The Anatomy of a Successful Restaurant Loyalty Program in 2026
Discover the successful restaurant loyalty program examples of 2026, from gamification to creative loyalty reward ideas that drive real revenue from the US to AU.

The Treue Team
Jan 274 min read


Subscription vs. Loyalty... Which One Should You Launch First?
Deciding between a subscription vs loyalty program for small business? We explain the difference and help you choose the right cash flow model for your business.

The Treue Team
Jan 144 min read


The ROI of Loyalty
Stop chasing new customers. Calculate the customer lifetime value for your small business in NZ and discover why one regular is worth $792/year compared to a $5.50 walk-in.

The Treue Team
Jan 93 min read


How to Create a Custom Loyalty Card in 5 Minutes (No Printer)
Searching how to create a custom loyalty card? Stop designing and start scanning. Discover the digital loyalty card maker that launches in 5 minutes.

The Treue Team
Nov 26, 20254 min read


"I Forgot My Loyalty Card" = Your Loyalty Program is Broken
Still using paper? Learn why "I forgot my card" means your loyalty program is broken and how a digital loyalty card for customers creates a better NZ experience.

The Treue Team
Nov 14, 20253 min read


How to Digitise a Punch Card in 3 Simple Steps (NZ Guide)
Ready to ditch paper? Learn how to digitise a punch card with our simple 3-step plan. We show NZ cafes how to*switch to digital loyalty without the hassle.

The Treue Team
Nov 11, 20254 min read


The Hidden Costs of Your "Free" Paper Loyalty Cards
Think your paper punch cards are cheap and save money? Find out the true cost of paper loyalty cards and see why a digital app is a higher ROI for your business.

The Treue Team
Nov 7, 20254 min read


The Bar Loyalty App For NZ
Searching for the best bar loyalty app in NZ? This guide shows you how to build a bar loyalty program that fills seats on quiet nights and builds a tribe of regulars.

The Treue Team
Oct 23, 20254 min read


Customer Loyalty vs Discounts
Debating customer loyalty vs discounts? Discover the dangers of discounting and learn customer retention strategies that build long-term profit in your business.

The Treue Team
Oct 11, 20254 min read


The Best Restaurant Loyalty App in NZ
Searching for the best restaurant loyalty app in NZ? This 2025 guide shows you how to boost customer retention for your restaurant and build predictable revenue.

The Treue Team
Oct 9, 20254 min read


What is the best Loyalty App in NZ?
Searching for the best loyalty app in NZ? Our 2025 guide compares the top options and shows you how to choose a SMB loyalty program to boost customer retention.

The Treue Team
Oct 8, 20256 min read


The Best Loyalty Card App NZ
Tired of bulky wallets and lost loyalty cards? Discover the best loyalty card app in NZ and a smarter way to earn real rewards at your favourite local spots.

The Treue Team
Oct 2, 20254 min read


Why Your Business is So Quiet
Tired of quiet days hurting your cash flow? Learn the real problem behind slow periods, their hidden impact, and the solution to drive repeat business, rain or shine.

The Treue Team
Sep 30, 20253 min read


How Delivery Apps Commoditise Your Brand
Wondering how delivery apps commoditise your brand? Learn why high commissions & lost customer data are hurting your NZ restaurant, & discover the escape plan.

The Treue Team
Sep 22, 20253 min read


K Road Loyalty Scheme is Brilliant
We love the creative K Road loyalty scheme, but its reliance on paper reveals a deeper truth about modern loyalty. Discover the powerful lesson it teaches us.

The Treue Team
Sep 15, 20253 min read


The Future-Proof My Business Blueprint
The Future-Proof My Business Blueprint: 3 Ways to Build a More Resilient Local Business The world feels more uncertain than ever. For...

The Treue Team
Sep 9, 20252 min read


How to Get Customers on Slow Days
Struggling with quiet weekdays? This guide shows NZ businesses how to get customers on slow days using a simple subscription model to build predictable revenue.

The Treue Team
Aug 31, 20253 min read


Is Your Loyalty Program a Cost or an Investment?
Is your loyalty program a cost or an investment? Let's breaks down the real, measurable ROI for NZ businesses, from increased visit frequency to higher average spend.

The Treue Team
Aug 26, 20253 min read


Is Your Loyalty Program a Leaky Bucket?
Is your Loyalty Program a leaky bucket? Discover why loyalty cards and punch cards might be costing you customers and how to fix it.

The Treue Team
Aug 17, 20253 min read
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