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The Treue blog for Small Business Owners
Actionable insights for founders. Explore articles on customer loyalty programs, subscription models, and recurring revenue to help you grow your small business.
Loyalty App
Discover how a loyalty app can help small businesses build stronger customer relationships, increase repeat visits, and boost sales, from cafés to salons across NZ.


How to Create a Custom Loyalty Card in 5 Minutes (No Printer)
Searching how to create a custom loyalty card? Stop designing and start scanning. Discover the digital loyalty card maker that launches in 5 minutes.

The Treue Team
Nov 264 min read


"I Forgot My Loyalty Card": The 5 Words That Prove Your Loyalty Program is Broken
Still using paper? Learn why "I forgot my card" means your loyalty program is broken and how a digital loyalty card for customers creates a better NZ experience.

The Treue Team
Nov 143 min read


How to Digitise a Punch Card in 3 Simple Steps (NZ Guide)
Ready to ditch paper? Learn how to digitise a punch card with our simple 3-step plan. We show NZ cafes how to*switch to digital loyalty without the hassle.

The Treue Team
Nov 114 min read


The Hidden Costs of Your "Free" Paper Loyalty Cards
Think your paper punch cards are cheap? This guide reveals the true cost of paper loyalty cards, from loyalty card fraud to lost data. See why a digital app is a higher ROI.

The Treue Team
Nov 74 min read


The Bar Loyalty App For NZ
Searching for the best bar loyalty app in NZ? This guide shows you how to build a bar loyalty program that fills seats on quiet nights and builds a tribe of regulars.

The Treue Team
Oct 234 min read


Customer Loyalty vs Discounts
Debating customer loyalty vs discounts? Discover the hidden dangers of discounting and learn powerful customer retention strategies that build long-term profit for your NZ business.

The Treue Team
Oct 114 min read


The Best Restaurant Loyalty App in NZ
Searching for the best restaurant loyalty app in NZ? This 2025 guide shows you how to boost customer retention for your restaurant and build predictable revenue.

The Treue Team
Oct 94 min read


What is the best Loyalty App in NZ?
Searching for the best loyalty app in NZ? Our 2025 guide compares the top options and shows you how to choose a small business loyalty program to boost customer retention.

The Treue Team
Oct 86 min read


The Best Loyalty Card App NZ
Tired of bulky wallets and lost loyalty cards? Discover the best loyalty card app in NZ and a smarter way to earn real rewards at your favourite local spots.

The Treue Team
Oct 24 min read


Why Your Business is So Quiet
Tired of quiet days hurting your cash flow? Learn the real problem behind slow periods, their hidden impact, and the solution to drive repeat business, rain or shine.

The Treue Team
Sep 303 min read


How Delivery Apps Commoditise Your Brand
Wondering how delivery apps commoditise your brand? Learn why high commissions & lost customer data are hurting your NZ restaurant, & discover the escape plan.

The Treue Team
Sep 223 min read


K Road Loyalty Scheme is Brilliant
We love the creative K Road loyalty scheme, but its reliance on paper reveals a deeper truth about modern loyalty. Discover the powerful lesson it teaches all NZ businesses.

The Treue Team
Sep 153 min read


The Future-Proof My Business Blueprint
The Future-Proof My Business Blueprint: 3 Ways to Build a More Resilient Local Business The world feels more uncertain than ever. For...

The Treue Team
Sep 92 min read


How to Get Customers on Slow Days
Struggling with quiet weekdays? This guide shows NZ businesses how to get customers on slow days using a simple subscription model to build predictable revenue.

The Treue Team
Aug 313 min read


Is Your Loyalty Program a Cost or an Investment?
Is your loyalty program a cost or an investment? Our guide breaks down the real, measurable ROI for NZ businesses, from increased visit frequency to higher average spend.

The Treue Team
Aug 263 min read


Is Your Loyalty Program a Leaky Bucket?
Is your Loyalty Program a leaky bucket? Discover why loyalty cards and punch cards might be costing you customers and how to fix it.

The Treue Team
Aug 173 min read


Why Corporate Loyalty Apps Fail and You Won't.
Corporate loyalty apps return an 'Error 404: Relationship Not Found.' Learn why their factory model fails & how your NZ business can win by handcrafting relationships.

The Treue Team
Aug 83 min read


The Acquisition Trap
Stop filling a leaky bucket with one-time sales. Discover why building a 'Loyalty Flywheel' through customer retention is the key to predictable growth for your NZ business.

The Treue Team
Jul 303 min read
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