The Treue blog for Small Business Owners

Deciding between a subscription vs loyalty program for small business? We explain the difference and help you choose the right cash flow model for your business.

Stop chasing new customers. Calculate the customer lifetime value for your small business in NZ and discover why one regular is worth $792/year compared to a $5.50 walk-in.

Let's explore how to measure customer retention metrics like visit frequency and churn rate automatically in your cafe across NZ, AU, the USA, UK and Canada.

Discover why subscriptions are 3x more effective than loyalty points, & how subscriptions will improve customer retention in your cafe, barbershop or salon.

Ready to ditch paper? Learn how to digitise a punch card with our simple 3-step plan. We show NZ cafes how to*switch to digital loyalty without the hassle.

Learn how to use customer data for your small business. This simple guide shows you how a loyalty app can help you increase sales and customer retention in NZ.

Learn how you can increase customer retention with 5 proven customer retention strategies in your small business. Stop churn and get repeat customers today.

Need low cost marketing ideas for your small business in NZ? This guide shares 3 powerful wins, including free marketing ideas, to get more customers now.

Looking for a restaurant subscription app in NZ? This guide shows you how to create a restaurant membership program to build predictable, recurring revenue.

Wondering what is a subscription model? This guide explains how a recurring revenue model can create predictable monthly income for your NZ small business.

Debating customer loyalty vs discounts? Discover the dangers of discounting and learn customer retention strategies that build long-term profit in your business.

Searching for the best restaurant loyalty app in NZ? This 2025 guide shows you how to boost customer retention for your restaurant and build predictable revenue.

Tired of quiet days hurting your cash flow? Learn the real problem behind slow periods, their hidden impact, and the solution to drive repeat business, rain or shine.

We love the creative K Road loyalty scheme, but its reliance on paper reveals a deeper truth about modern loyalty. Discover the powerful lesson it teaches us.

The Future-Proof My Business Blueprint: 3 Ways to Build a More Resilient Local Business The world feels more uncertain than ever. For...

Discover how to fix the broken hospitality model and secure predictable revenue. Learn strategies to fix the broken hospitality model today.

Struggling with quiet weekdays? This guide shows NZ businesses how to get customers on slow days using a simple subscription model to build predictable revenue.

Is your Loyalty Program a leaky bucket? Discover why loyalty cards and punch cards might be costing you customers and how to fix it.

Having a great product and fair prices is the bare minimum in today's market. You're losing customers not because your service is bad, but because the connection is weak. This is the Experience Economy, and the rules have changed. Discover how to use strategic, personal follow-up as your new unfair advantage to turn one-time buyers into fiercely loyal fans who drive your growth.

Corporate loyalty apps return an 'Error 404: Relationship Not Found.' Learn why their factory model fails & how your NZ business can win by handcrafting relationships.