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The Treue blog for Small Business Owners
Actionable insights for founders. Explore articles on customer loyalty programs, subscription models, and recurring revenue to help you grow your small business.
Small Business


How to Measure Customer Retention in Your Cafe (No Spreadsheets)
Stop guessing. Learn how to measure customer retention metrics like visit frequency and churn rate automatically. The essential guide for NZ hospitality.

The Treue Team
Nov 233 min read


How to Increase Customer Retention with Subscriptions
Want to increase customer retention? Discover why subscriptions are 3x more effective than loyalty points.

The Treue Team
Nov 203 min read


How to Digitise a Punch Card in 3 Simple Steps (NZ Guide)
Ready to ditch paper? Learn how to digitise a punch card with our simple 3-step plan. We show NZ cafes how to*switch to digital loyalty without the hassle.

The Treue Team
Nov 114 min read


How to Use Customer Data: A Simple Guide for NZ Small Business
Learn how to use customer data for your small business. This simple guide shows you how a loyalty app can help you increase sales and customer retention in NZ.

The Treue Team
Nov 94 min read


How to Increase Customer Retention?
Learn how to increase customer retention with 5 proven customer retention strategies for NZ businesses. Stop churn and get repeat customers today.

The Treue Team
Oct 264 min read


3 Low-Cost Marketing Wins for NZ Service Businesses
Need low cost marketing ideas for your small business in NZ? This guide shares 3 powerful wins, including free marketing ideas, to get more customers now.

The Treue Team
Oct 184 min read


The Best Restaurant Subscription App For NZ
Looking for a restaurant subscription app in NZ? This guide shows you how to create a restaurant membership program to build predictable, recurring revenue.

The Treue Team
Oct 164 min read


What Is a Subscription Model?
Wondering what is a subscription model? This guide explains how a recurring revenue model can create predictable monthly income for your NZ small business.

The Treue Team
Oct 134 min read


Customer Loyalty vs Discounts
Debating customer loyalty vs discounts? Discover the hidden dangers of discounting and learn powerful customer retention strategies that build long-term profit for your NZ business.

The Treue Team
Oct 114 min read


The Best Restaurant Loyalty App in NZ
Searching for the best restaurant loyalty app in NZ? This 2025 guide shows you how to boost customer retention for your restaurant and build predictable revenue.

The Treue Team
Oct 94 min read


Why Your Business is So Quiet
Tired of quiet days hurting your cash flow? Learn the real problem behind slow periods, their hidden impact, and the solution to drive repeat business, rain or shine.

The Treue Team
Sep 303 min read


K Road Loyalty Scheme is Brilliant
We love the creative K Road loyalty scheme, but its reliance on paper reveals a deeper truth about modern loyalty. Discover the powerful lesson it teaches all NZ businesses.

The Treue Team
Sep 153 min read


The Future-Proof My Business Blueprint
The Future-Proof My Business Blueprint: 3 Ways to Build a More Resilient Local Business The world feels more uncertain than ever. For...

The Treue Team
Sep 92 min read


It's Time to Fix the Broken Hospitality Model.
Discover how to fix the broken hospitality model and secure predictable revenue. Learn strategies to fix the broken hospitality model today.

The Treue Team
Sep 52 min read


How to Get Customers on Slow Days
Struggling with quiet weekdays? This guide shows NZ businesses how to get customers on slow days using a simple subscription model to build predictable revenue.

The Treue Team
Aug 313 min read


Is Your Loyalty Program a Leaky Bucket?
Is your Loyalty Program a leaky bucket? Discover why loyalty cards and punch cards might be costing you customers and how to fix it.

The Treue Team
Aug 173 min read


Your Product Is No Longer Enough. Here's What Is.
Having a great product and fair prices is the bare minimum in today's market. You're losing customers not because your service is bad, but because the connection is weak. This is the Experience Economy, and the rules have changed. Discover how to use strategic, personal follow-up as your new unfair advantage to turn one-time buyers into fiercely loyal fans who drive your growth.

The Treue Team
Aug 143 min read


Why Corporate Loyalty Apps Fail and You Won't.
Corporate loyalty apps return an 'Error 404: Relationship Not Found.' Learn why their factory model fails & how your NZ business can win by handcrafting relationships.

The Treue Team
Aug 83 min read


The Acquisition Trap
Stop filling a leaky bucket with one-time sales. Discover why building a 'Loyalty Flywheel' through customer retention is the key to predictable growth for your NZ business.

The Treue Team
Jul 303 min read


The Small Business Blueprint for Predictable Revenue
Unlock Predictable Revenue for your small business with strategic loyalty and subscription programs. Discover how Predictable Revenue can transform your growth.

The Treue Team
Jul 243 min read
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