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The Treue blog for Small Business Owners
Actionable insights for founders. Explore articles on customer loyalty programs, subscription models, and recurring revenue to help you grow your small business.
Cafés


How to Launch a Cafe Subscription in 2026
Learn how the cafe subscription model works for cafes across Australasia, North America, & the United Kingdom in 2026 to unlock 5-7x greater customer lifetime.

The Treue Team
Jan 234 min read


The ROI of Loyalty
Stop chasing new customers. Calculate the customer lifetime value for your small business in NZ and discover why one regular is worth $792/year compared to a $5.50 walk-in.

The Treue Team
Jan 93 min read


Get "Big Chain" Loyalty Tech for Your Local Cafe
Want a coffee shop loyalty app with subscriptions that build recurring income? Learn how to get Starbucks-style tech for your NZ cafe without the $50k price tag.

The Treue Team
Dec 9, 20253 min read


How to Create a Digital Punch Card for Your NZ Cafe (2025)
Ready to ditch paper? Learn how to replace paper punch cards with a digital punch card for your cafe in NZ. Get the simple steps + a smarter loyalty strategy.

The Treue Team
Oct 29, 20254 min read


3 Low-Cost Marketing Wins for NZ Service Businesses
Need low cost marketing ideas for your small business in NZ? This guide shares 3 powerful wins, including free marketing ideas, to get more customers now.

The Treue Team
Oct 18, 20254 min read


What Is a Subscription Model?
Wondering what is a subscription model? This guide explains how a recurring revenue model can create predictable monthly income for your NZ small business.

The Treue Team
Oct 13, 20254 min read


The Cafe Subscription App
Discover how the Cafe Subscription App can boost your café's revenue and customer loyalty. Learn the secrets of the Cafe Subscription App now!

The Treue Team
Oct 6, 20255 min read


Why Your Business is So Quiet
Tired of quiet days hurting your cash flow? Learn the real problem behind slow periods, their hidden impact, and the solution to drive repeat business, rain or shine.

The Treue Team
Sep 30, 20253 min read


The Subscription App for NZ
Searching for a subscription app in NZ? Learn how you can subscribe to your favourite local cafes, salons, and barbers to save money and unlock amazing VIP perks.

The Treue Team
Sep 28, 20253 min read


How Delivery Apps Commoditise Your Brand
Wondering how delivery apps commoditise your brand? Learn why high commissions & lost customer data are hurting your NZ restaurant, & discover the escape plan.

The Treue Team
Sep 22, 20253 min read


The Subscription App for NZ's Cafes, Salons, and Shops
Tired of starting your month at $0? Learn how NZ businesses can use simple a subscription app to build predictable, recurring revenue & escape the hamster wheel.

The Treue Team
Aug 4, 20253 min read
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