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The Treue blog for Small Business Owners
Actionable insights for founders. Explore articles on customer loyalty programs, subscription models, and recurring revenue to help you grow your small business.


The 2026 Playbook - Mastering Restaurant Loyalty
Don't rely on being the "new hot spot." Discover the restaurant loyalty program benefits that matter in 2026. From points vs tiered models to the real ROI of retention.

The Treue Team
3 days ago3 min read


How to Launch a Cafe Subscription in 2026
Learn how the cafe subscription model works for cafes across Australasia, North America, & the United Kingdom in 2026 to unlock 5-7x greater customer lifetime.

The Treue Team
Jan 234 min read


Beyond the Warranty: The Rise of Auto Service Subscriptions
Worried about repair bills? Discover auto service subscription plans. From monthly car maintenance packages to WOF clubs, learn how to smooth out your car costs.

The Treue Team
Dec 16, 20254 min read


Subscription vs One-Time Sales: The Math of Business Stability
Tired of the revenue rollercoaster? We compare the subscription vs one time sales business model and show why recurring revenue creates a more profitable business.

The Treue Team
Dec 2, 20253 min read


Digital Punch Card vs Membership Guide (2025)
Still using a digital punch card? Learn the difference between a punch card vs membership and how to build predictable revenue for your NZ cafe, salon, or shop.

The Treue Team
Nov 17, 20254 min read


How to Use Customer Data: A Simple Guide for NZ Small Business
Learn how to use customer data for your small business. This simple guide shows you how a loyalty app can help you increase sales and customer retention in NZ.

The Treue Team
Nov 9, 20254 min read


What Makes the Best Beauty Salon Loyalty App in NZ?
Searching for the best loyalty app for your beauty salon? Learn why punch cards fail and how a salon membership app can reduce no-shows and build recurring revenue.

The Treue Team
Nov 5, 20254 min read


How to Get Repeat Customers at Your NZ Barbershop (5 Steps)
How to Get Repeat Customers at Your Barbershop (5 Simple Steps for NZ Barbers in 2025) You know the feeling. A new client walks in, loves the cut, promises to come back... and then you never see them again. The "one-cut wonder" is a constant frustration for Kiwi barbers. You spend your time perfecting your craft, creating a great atmosphere, but your schedule is still full of gaps and unpredictable walk-ins. If you're asking how to get repeat customers at your barbershop, you

The Treue Team
Nov 3, 20254 min read


3 Low-Cost Marketing Wins for NZ Service Businesses
Need low cost marketing ideas for your small business in NZ? This guide shares 3 powerful wins, including free marketing ideas, to get more customers now.

The Treue Team
Oct 18, 20254 min read


The Best Restaurant Subscription App For NZ
Looking for a restaurant subscription app in NZ? This guide shows you how to create a restaurant membership program to build predictable, recurring revenue.

The Treue Team
Oct 16, 20254 min read


What Is a Subscription Model?
Wondering what is a subscription model? This guide explains how a recurring revenue model can create predictable monthly income for your NZ small business.

The Treue Team
Oct 13, 20254 min read


Customer Loyalty vs Discounts
Debating customer loyalty vs discounts? Discover the dangers of discounting and learn customer retention strategies that build long-term profit in your business.

The Treue Team
Oct 11, 20254 min read


The Best Restaurant Loyalty App in NZ
Searching for the best restaurant loyalty app in NZ? This 2025 guide shows you how to boost customer retention for your restaurant and build predictable revenue.

The Treue Team
Oct 9, 20254 min read


The Cafe Subscription App
Discover how the Cafe Subscription App can boost your café's revenue and customer loyalty. Learn the secrets of the Cafe Subscription App now!

The Treue Team
Oct 6, 20255 min read


How Delivery Apps Commoditise Your Brand
Wondering how delivery apps commoditise your brand? Learn why high commissions & lost customer data are hurting your NZ restaurant, & discover the escape plan.

The Treue Team
Sep 22, 20253 min read


K Road Loyalty Scheme is Brilliant
We love the creative K Road loyalty scheme, but its reliance on paper reveals a deeper truth about modern loyalty. Discover the powerful lesson it teaches us.

The Treue Team
Sep 15, 20253 min read


It's Time to Fix the Broken Hospitality Model.
Discover how to fix the broken hospitality model and secure predictable revenue. Learn strategies to fix the broken hospitality model today.

The Treue Team
Sep 5, 20252 min read


How to Get Customers on Slow Days
Struggling with quiet weekdays? This guide shows NZ businesses how to get customers on slow days using a simple subscription model to build predictable revenue.

The Treue Team
Aug 31, 20253 min read


Is Your Loyalty Program a Cost or an Investment?
Is your loyalty program a cost or an investment? Let's breaks down the real, measurable ROI for NZ businesses, from increased visit frequency to higher average spend.

The Treue Team
Aug 26, 20253 min read


Is Your Loyalty Program a Leaky Bucket?
Is your Loyalty Program a leaky bucket? Discover why loyalty cards and punch cards might be costing you customers and how to fix it.

The Treue Team
Aug 17, 20253 min read
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