top of page
The Treue blog for Small Business Owners
Actionable insights for founders. Explore articles on customer loyalty programs, subscription models, and recurring revenue to help you grow your small business.


The Anatomy of a Successful Restaurant Loyalty Program in 2026
Discover the successful restaurant loyalty program examples of 2026, from gamification to creative loyalty reward ideas that drive real revenue from the US to AU.

The Treue Team
Jan 274 min read


How to Measure Customer Retention in Your Cafe (No Spreadsheets)
Let's explore how to measure customer retention metrics like visit frequency and churn rate automatically in your cafe across NZ, AU, the USA, UK and Canada.

The Treue Team
Nov 23, 20254 min read


How to Improve Customer Retention with Subscriptions
Discover why subscriptions are 3x more effective than loyalty points, & how subscriptions will improve customer retention in your cafe, barbershop or salon.

The Treue Team
Nov 20, 20254 min read


Digital Punch Card vs Membership Guide (2025)
Still using a digital punch card? Learn the difference between a punch card vs membership and how to build predictable revenue for your NZ cafe, salon, or shop.

The Treue Team
Nov 17, 20254 min read


"I Forgot My Loyalty Card" = Your Loyalty Program is Broken
Still using paper? Learn why "I forgot my card" means your loyalty program is broken and how a digital loyalty card for customers creates a better NZ experience.

The Treue Team
Nov 14, 20253 min read


How to Use Customer Data: A Simple Guide for NZ Small Business
Learn how to use customer data for your small business. This simple guide shows you how a loyalty app can help you increase sales and customer retention in NZ.

The Treue Team
Nov 9, 20254 min read


How to Get Repeat Customers at Your NZ Barbershop (5 Steps)
How to Get Repeat Customers at Your Barbershop (5 Simple Steps for NZ Barbers in 2025) You know the feeling. A new client walks in, loves the cut, promises to come back... and then you never see them again. The "one-cut wonder" is a constant frustration for Kiwi barbers. You spend your time perfecting your craft, creating a great atmosphere, but your schedule is still full of gaps and unpredictable walk-ins. If you're asking how to get repeat customers at your barbershop, you

The Treue Team
Nov 3, 20254 min read


How to Increase Customer Retention?
Learn how you can increase customer retention with 5 proven customer retention strategies in your small business. Stop churn and get repeat customers today.

The Treue Team
Oct 26, 20254 min read


3 Low-Cost Marketing Wins for NZ Service Businesses
Need low cost marketing ideas for your small business in NZ? This guide shares 3 powerful wins, including free marketing ideas, to get more customers now.

The Treue Team
Oct 18, 20254 min read


Customer Loyalty vs Discounts
Debating customer loyalty vs discounts? Discover the dangers of discounting and learn customer retention strategies that build long-term profit in your business.

The Treue Team
Oct 11, 20254 min read


The Future-Proof My Business Blueprint
The Future-Proof My Business Blueprint: 3 Ways to Build a More Resilient Local Business The world feels more uncertain than ever. For...

The Treue Team
Sep 9, 20252 min read


It's Time to Fix the Broken Hospitality Model.
Discover how to fix the broken hospitality model and secure predictable revenue. Learn strategies to fix the broken hospitality model today.

The Treue Team
Sep 5, 20252 min read


How to Get Customers on Slow Days
Struggling with quiet weekdays? This guide shows NZ businesses how to get customers on slow days using a simple subscription model to build predictable revenue.

The Treue Team
Aug 31, 20253 min read


Is Your Loyalty Program a Cost or an Investment?
Is your loyalty program a cost or an investment? Let's breaks down the real, measurable ROI for NZ businesses, from increased visit frequency to higher average spend.

The Treue Team
Aug 26, 20253 min read


Is Your Loyalty Program a Leaky Bucket?
Is your Loyalty Program a leaky bucket? Discover why loyalty cards and punch cards might be costing you customers and how to fix it.

The Treue Team
Aug 17, 20253 min read


Customer Experience Over Product
Having a great product and fair prices is the bare minimum in today's market. You're losing customers not because your service is bad, but because the connection is weak. This is the Experience Economy, and the rules have changed. Discover how to use strategic, personal follow-up as your new unfair advantage to turn one-time buyers into fiercely loyal fans who drive your growth.

The Treue Team
Aug 14, 20254 min read


Why Corporate Loyalty Apps Fail and You Won't.
Corporate loyalty apps return an 'Error 404: Relationship Not Found.' Learn why their factory model fails & how your NZ business can win by handcrafting relationships.

The Treue Team
Aug 8, 20253 min read


The Acquisition Trap
Stop filling a leaky bucket with one-time sales and constantly chasing new acquisitions. Discover why building customer retention is the key to your business.

The Treue Team
Jul 30, 20253 min read
bottom of page
