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The Treue blog for Small Business Owners
Actionable insights for founders. Explore articles on customer loyalty programs, subscription models, and recurring revenue to help you grow your small business.


The 2026 Playbook - Mastering Restaurant Loyalty
Don't rely on being the "new hot spot." Discover the restaurant loyalty program benefits that matter in 2026. From points vs tiered models to the real ROI of retention.

The Treue Team
3 days ago3 min read


The Anatomy of a Successful Restaurant Loyalty Program in 2026
Discover the successful restaurant loyalty program examples of 2026, from gamification to creative loyalty reward ideas that drive real revenue from the US to AU.

The Treue Team
Jan 274 min read


How to Launch a Cafe Subscription in 2026
Learn how the cafe subscription model works for cafes across Australasia, North America, & the United Kingdom in 2026 to unlock 5-7x greater customer lifetime.

The Treue Team
Jan 234 min read


Why Your "Buy 10 Get 1 Free" Loyalty Card is Costing You Thousands
Think paper cards are cheap? Think again. We expose the disadvantages of the paper loyalty card and the "Ghost Customer" problem, and compare digital vs paper cards.

The Treue Team
Jan 194 min read


Subscription vs. Loyalty... Which One Should You Launch First?
Deciding between a subscription vs loyalty program for small business? We explain the difference and help you choose the right cash flow model for your business.

The Treue Team
Jan 144 min read


Get "Big Chain" Loyalty Tech for Your Local Cafe
Want a coffee shop loyalty app with subscriptions that build recurring income? Learn how to get Starbucks-style tech for your NZ cafe without the $50k price tag.

The Treue Team
Dec 9, 20253 min read


How to Create a Custom Loyalty Card in 5 Minutes (No Printer)
Searching how to create a custom loyalty card? Stop designing and start scanning. Discover the digital loyalty card maker that launches in 5 minutes.

The Treue Team
Nov 26, 20254 min read


How to Measure Customer Retention in Your Cafe (No Spreadsheets)
Let's explore how to measure customer retention metrics like visit frequency and churn rate automatically in your cafe across NZ, AU, the USA, UK and Canada.

The Treue Team
Nov 23, 20254 min read


How to Improve Customer Retention with Subscriptions
Discover why subscriptions are 3x more effective than loyalty points, & how subscriptions will improve customer retention in your cafe, barbershop or salon.

The Treue Team
Nov 20, 20254 min read


"I Forgot My Loyalty Card" = Your Loyalty Program is Broken
Still using paper? Learn why "I forgot my card" means your loyalty program is broken and how a digital loyalty card for customers creates a better NZ experience.

The Treue Team
Nov 14, 20253 min read


How to Digitise a Punch Card in 3 Simple Steps (NZ Guide)
Ready to ditch paper? Learn how to digitise a punch card with our simple 3-step plan. We show NZ cafes how to*switch to digital loyalty without the hassle.

The Treue Team
Nov 11, 20254 min read


The Hidden Costs of Your "Free" Paper Loyalty Cards
Think your paper punch cards are cheap and save money? Find out the true cost of paper loyalty cards and see why a digital app is a higher ROI for your business.

The Treue Team
Nov 7, 20254 min read


How to Get Repeat Customers at Your NZ Barbershop (5 Steps)
How to Get Repeat Customers at Your Barbershop (5 Simple Steps for NZ Barbers in 2025) You know the feeling. A new client walks in, loves the cut, promises to come back... and then you never see them again. The "one-cut wonder" is a constant frustration for Kiwi barbers. You spend your time perfecting your craft, creating a great atmosphere, but your schedule is still full of gaps and unpredictable walk-ins. If you're asking how to get repeat customers at your barbershop, you

The Treue Team
Nov 3, 20254 min read


How to Create a Digital Punch Card for Your NZ Cafe (2025)
Ready to ditch paper? Learn how to replace paper punch cards with a digital punch card for your cafe in NZ. Get the simple steps + a smarter loyalty strategy.

The Treue Team
Oct 29, 20254 min read


3 Low-Cost Marketing Wins for NZ Service Businesses
Need low cost marketing ideas for your small business in NZ? This guide shares 3 powerful wins, including free marketing ideas, to get more customers now.

The Treue Team
Oct 18, 20254 min read


Customer Loyalty vs Discounts
Debating customer loyalty vs discounts? Discover the dangers of discounting and learn customer retention strategies that build long-term profit in your business.

The Treue Team
Oct 11, 20254 min read


The Best Restaurant Loyalty App in NZ
Searching for the best restaurant loyalty app in NZ? This 2025 guide shows you how to boost customer retention for your restaurant and build predictable revenue.

The Treue Team
Oct 9, 20254 min read


The Best Loyalty Card App NZ
Tired of bulky wallets and lost loyalty cards? Discover the best loyalty card app in NZ and a smarter way to earn real rewards at your favourite local spots.

The Treue Team
Oct 2, 20254 min read


How Delivery Apps Commoditise Your Brand
Wondering how delivery apps commoditise your brand? Learn why high commissions & lost customer data are hurting your NZ restaurant, & discover the escape plan.

The Treue Team
Sep 22, 20253 min read


K Road Loyalty Scheme is Brilliant
We love the creative K Road loyalty scheme, but its reliance on paper reveals a deeper truth about modern loyalty. Discover the powerful lesson it teaches us.

The Treue Team
Sep 15, 20253 min read
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