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The Treue blog for Small Business Owners
Actionable insights for founders. Explore articles on customer loyalty programs, subscription models, and recurring revenue to help you grow your small business.


The Future-Proof My Business Blueprint
The Future-Proof My Business Blueprint: 3 Ways to Build a More Resilient Local Business The world feels more uncertain than ever. For...

The Treue Team
Sep 9, 20252 min read


It's Time to Fix the Broken Hospitality Model.
Discover how to fix the broken hospitality model and secure predictable revenue. Learn strategies to fix the broken hospitality model today.

The Treue Team
Sep 5, 20252 min read


How to Get Customers on Slow Days
Struggling with quiet weekdays? This guide shows NZ businesses how to get customers on slow days using a simple subscription model to build predictable revenue.

The Treue Team
Aug 31, 20253 min read


Is Your Loyalty Program a Cost or an Investment?
Is your loyalty program a cost or an investment? Let's breaks down the real, measurable ROI for NZ businesses, from increased visit frequency to higher average spend.

The Treue Team
Aug 26, 20253 min read


Is Your Loyalty Program a Leaky Bucket?
Is your Loyalty Program a leaky bucket? Discover why loyalty cards and punch cards might be costing you customers and how to fix it.

The Treue Team
Aug 17, 20253 min read


Customer Experience Over Product
Having a great product and fair prices is the bare minimum in today's market. You're losing customers not because your service is bad, but because the connection is weak. This is the Experience Economy, and the rules have changed. Discover how to use strategic, personal follow-up as your new unfair advantage to turn one-time buyers into fiercely loyal fans who drive your growth.

The Treue Team
Aug 14, 20254 min read


Why Corporate Loyalty Apps Fail and You Won't.
Corporate loyalty apps return an 'Error 404: Relationship Not Found.' Learn why their factory model fails & how your NZ business can win by handcrafting relationships.

The Treue Team
Aug 8, 20253 min read


The Acquisition Trap
Stop filling a leaky bucket with one-time sales and constantly chasing new acquisitions. Discover why building customer retention is the key to your business.

The Treue Team
Jul 30, 20253 min read
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