The Treue blog for Small Business Owners

Actionable insights for founders. Explore articles on customer loyalty programs, subscription models, and recurring revenue to help you grow your small business.

Loyalty App

Discover how a loyalty app can help small businesses build stronger customer relationships, increase repeat visits, and boost sales, from cafés to salons across NZ.

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Why Corporate Loyalty Apps Fail and You Won't.

Corporate loyalty apps return an 'Error 404: Relationship Not Found.' Learn why their factory model fails & how your NZ business can win by handcrafting relationships.

The Treue Team

Aug 8, 20253 min read

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The Acquisition Trap

Stop filling a leaky bucket with one-time sales and constantly chasing new acquisitions. Discover why building customer retention is the key to your business.